New Package Design Reinvents Caulking Experience And Puts End to Hard-to-Use Squeeze Tubes and Caulk Guns
Huntersville, NC (June 19, 2008) — Beautifying and maintaining your home with caulk is now as convenient as changing a light bulb. Momentive Performance Materials’ latest innovation, GE Caulk Singles, single-use disposable packages of caulk, reinvent the caulking experience for the consumer by putting an end to caulk guns and hard-to-use squeeze tubes. With its deceptively simple, yet ingeniously engineered packaging, Caulk Singles dispense effortlessly with one hand, require no tools, and leave essentially no waste in the package. With Caulk Singles, caulking becomes an effortless, quick fix instead of a weekend-long, messy task. Refresh the bathroom or kitchen in minutes by sprucing up tubs and sinks for a clean appearance. Caulk around crown molding and baseboards before painting to attain that professional look. Beautifying the home is finally that quick and simple – hardly any know-how, tools, or time required.

"First things first - a good foundation is essential," says Robert Verdi, celebrity stylist and creative consultant. "When working with clients to spruce up their homes, I always encourage them to take a long hard look around the room before painting or rearranging. Fix gaps and cracks around doors and windows or touch up mold and mildew around the sink in the bathroom. Those things sabotage even the most beautiful interiors," adds Verdi.

The secret to Caulk Singles lies in the product’s innovative and deceptively simple, yet highly engineered new packaging. Caulk Singles use geometric bellows and other hidden mechanisms to do the following:

• Make it easier to dispense the caulk with one hand, eliminating the need for a caulk gun or excess tools
• Eliminate or reduce unnecessary waste by evenly dispensing the caulk from the back to the front of the package
• Help create an even, neat bead of caulk despite changes in pressure, minimizing the clean-up and dry time

"Caulk Singles will do for caulk what the bleach pen and disposable razor did for busy people on the go," said Rodney Hawkins, General Manager of Momentive Performance Materials, an exclusive licensee of General Electric. "By reinventing and simplifying the consumer's experience with caulk, Caulk Singles enable today's busy homeowner to beautify their home with just a tear, squeeze and toss. Homeowners can now squeeze a little beauty into their day between running errands, running to work, and picking up the kids."

With no instruction, experience, or additional tools required, Caulk Singles make it possible for anyone to get that professionally painted look or refreshed feel in any room of their home. And, its small size means that it can be tossed into the kitchen drawer or toolbox, along with other household necessities such as duct tape, light bulbs and screwdrivers.

Caulk Singles is now available at Lowe's Home Improvement stores, and will be available at Ace Hardware, True Value, and Do it Best stores in July. It is sold in 1.25 ounce packages, available in white paintable acrylic or white or clear waterproof silicone with a SRP of $2.29 to $2.99 per pack. Deliberately packaged for a one-time use, it minimizes waste and storage by allowing the consumer to purchase just enough to complete the job at hand. Estimated usage includes:

• One pack for small jobs (sinks, fixtures, touch-ups)
• Two packs for medium jobs (bathtub, window)
• Three packs for large jobs (large window, door)

For additional information on GE Caulk Singles or to learn new home beautification tips, please visit www.caulksingles.com. About the Company
Momentive Performance Materials Inc. is a premier specialty materials company, providing high-technology materials solutions to the silicones, quartz and ceramics markets. The company, as a global leader with worldwide operations, has a robust product portfolio, an enduring tradition of service excellence, and industry-leading research and development capabilities. Momentive Performance Materials Inc. is controlled by an affiliate of Apollo Management, L.P. Additional information is available at www.momentive.com.

GE is a Registered Trademark of General Electric Company.
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